It seems Rolex has always had a good idea of their brand but changed it up a couple of times. In this article, we’ll look at the history of the Rolex logo, the origins of the company itself, and the role their branding and reputation played in their unrivaled success. Though Rolex watches are not the most expensive Swiss watches a person could buy, and many Swiss watchmakers produce watches with even more complex and accurate movements, Rolex is still the king of the watch world and has managed to make their name synonymous with luxury. One of the most recognizable symbols of luxury and prestige, the Rolex crown is also the crowning jewel of every timepiece that the company produces. The Rolex Logo and the history behind the business.
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